In todays crowded marketplace it is getting increasingly difficult to get your own brand recognized. More and more companies are looking at the potential of Sound Branding in order to increase their value of brand recognition.
People who do not yet know your organization will give you mere seconds of attention before moving on, so all your strongest branding elements need to be in place when the moment is right. While most marketers understand visual branding with images, colours, logos, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes. This process is called Sound Branding. How does your organization sound?
Sound Branding Concept for Landesmusikakademie Berlin
Together with the crew of the Landesmusikakademie Berlin we created their individual Sound Concept.
Logo Animation and Sound Logo
An animated Logo is easier remembered when it is played with a Sound Logo. It can be used for intros or outros in movie clips or finds use in any digital media landscape.
Soundscape
A Soundscape is primarily used as background music for events, talks or exhibitions. Dramaturgy and instrumentation are therefore often kept constant and calm. The jazz rhythm of the sound logo was changed into a 4/4 pattern commonly found in electronic music.